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September 15, 2023

Leveraging AI Tools In User Research

Lisa Panke


Natalia Diaz

UX/UI Designer & Webflow Developer
Buffalo, NY

# Leveraging AI Tools In User Research

Have you ever wondered how long it takes to work through user research in a project? Well, the journey’s duration varies from one project to another. However, there’s a great shortcut that can make it smoother and more efficient- the use of AI tools. User research is the foundation of the development of user-centered products. With a deeper understanding of user needs, preferences, and behaviors, designers and developers can create solutions that truly resonate with their target audience.

As technology evolves, AI-driven tools are emerging as valuable pieces in streamlining and enhancing the user research process. In this blog, you’ll be introduced to three AI tools that are here to make your user research journey a breeze: Otter AI, Kraftful, and ChatGPT.

## Which AI Tools To Choose

When it comes to user research, you might find yourself conducting interviews, dissecting those conversations, compiling user needs, and crafting user stories to accompany those needs. The length of this process can vary, but with the magic of AI, you can fast-track your way to success. There’s a variety of AI tools at your disposal, but for now, let’s shine a light on three that are accessible and user-friendly.

### Otter AI Is Your Transcription Assistant

[Otter AI]( is your trusty AI-powered transcription assistant. Otter AI can transcribe spoken conversations, interviews, and meetings into accurate text files. With Otter AI, you can immerse yourself in active listening and understanding users, without the hassle of manual note-taking.

Transcribed content can be easily shared and accessed, allowing your research team to collaborate seamlessly and gain valuable insights. By using text analysis tools, you can uncover patterns, keywords, and sentiments that pave the way for data-driven insights.

### Kraftful is Krafty

Kraftful is your AI tool for transforming user feedback and data into easy-to-understand visualizations of user feature requests, current effective features, and pain points. With AI magic, you have a clear picture of your user data.

With Kraftful’s data set, you can efficiently identify user preferences, pain points, and needs. By presenting data in various visual formats, Kraftful empowers you to explore different perspectives, gaining a deeper understanding of user behaviors and needs.


### ChatGPT Is Your Conversational Partner

ChatGPT is an AI-powered language model designed to interact in dynamic conversations. ChatGPT can be prompted to create generic user stories and user personas, tailored to your project’s needs and goals.

The conversational feedback and analysis it provides are not only accessible but also highly adaptable. ChatGPT offers an unbiased exploration of user preferences and behaviors, ensuring that human biases do not interfere with your review process.

## Knowing The Process

Now, let’s explore how these AI tools can strategically fit into various stages of the user research process.

1. Preparation: Kickstart your journey by using ChatGPT to craft generic interview questions and your interview script. Review and customize to your specific project’s needs and goals.
2. Data Collection: Embrace the efficiency of Otter AI to transcribe your interview recordings effortlessly.
3. Data Interpretation: Bring your interview transcription into Kraftful. Within Kraftful, using transcribed interviews as a source, user feature requests, pain points, and current favored features are transformed into organized data lists.
4. Analysis and Insights: Combine the user insights from Kraftful and employ ChatGPT once more. Use prompts to create user stories based on identified user personas.

This fusion of AI tools not only enhances the user research process but also gives researchers more time to dive deeper into insights and ideate on them later in the process.

### But Don’t Trust AI Blindly

At ZEAL, we have a team of experts who know how user research has been done in the past and who are able to critically compare AI-generate outcomes to insights synthesized by a professional. As we are in the beginning stages of learning how to utilize AI to our advantage, we believe that it is of utmost importance to critically review all AI-generated content.

## AI Tools In Action

As you might have guessed, we’re not just advocates of leveraging AI tools in user research, we’re excited practitioners. We’ve successfully incorporated these very tools into our projects, and the results have been remarkable. For a recent client, we harnessed Otter AI, Kraftful, and ChatGPT to transform our approach. We reduced the time spent on research by 40% and were able to hand off perfectly phrased results that impressed upon delivery. Our process led to a quicker project timeline, a thorough affinity map, and an organized user research report that contained a Top 10 of user needs, pain points, and initial user stories.

Synthesis of Research Results in Figjam

## Bringing It All Together

By embracing these AI tools in your research efforts, designers, researchers, and developers can speed up their processes and reach conclusions efficiently. All with the aim of creating products that resonate with their target audience.

We’ve seen firsthand how AI tools can revolutionize user research and are excited to share our expertise with you. Do you already have a project in mind? Let’s Talk!

Photo by Steve Johnson on Unsplash

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